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From Gutter Protection to Whole Home Excellence: How Leaf Home’s Values-Driven Approach Landed Us on the Inc. 2023 Best in Business List

Inc. Best in Business 2023 Award Logo
December 11, 2023
Maureen Beard
Read Time
6 minutes

Since Leaf Home’s beginnings in 2005, with the introduction of the award-winning, patented LeafFilter Gutter Protection, we have been on a journey to enhance homeowners’ experiences. This commitment to excellence has not gone unnoticed, as evidenced by our inclusion in the prestigious Inc. Best in Business 2023 List in the General Excellence category — a testament to our unwavering dedication to innovation and quality. 

We will dive deep into the story of Leaf Home, exploring our values, our journey from gutter protection to innovative whole home solutions, and how our focus on balancing purpose with profit led us to such esteemed recognition. Join us as we unravel the inspiring journey of Leaf Home to the Inc. Best in Business 2023 List. 

The Beginning: LeafFilter and Gutter Protection 

In 2005, Leaf Home embarked on an innovative journey by launching its first product — LeafFilter. This wasn’t just another product on the market but a game-changer in gutter protection. 

LeafFilter brought to the table a patented technology that was nothing short of revolutionary. Imagine having a micro-mesh filter that snugly fits on your existing gutters, effectively blocking out debris while channeling water away. No more cleaning out clogged gutters or worrying about water damage caused by overflow. Yes, that’s what LeafFilter promised and has been delivering for nearly two decades! 

But the real beauty of LeafFilter lies in its simplicity and efficiency. The stainless steel micro-mesh technology ensures nothing, but water gets into the gutters, eliminating the need for constant cleaning and maintenance. It’s a testament to Leaf Home’s dedication to creating practical and innovative solutions to everyday home issues. 

And it’s this very dedication that led Leaf Home to be honored in the Inc. Best in Business List for 2023. The company began its journey revolutionizing gutter protection and has continued to evolve, always putting homeowners’ needs at the forefront. 

Expansion into Whole Home Excellence 

After the success of LeafFilter, Leaf Home took its commitment to improving homeowners’ lives a step further. We’ve expanded our product line to encompass not just gutter protection but whole home safety, water filtration, and garage flooring. 

Enter Leaf Home Safety Solutions, Leaf Home Water Solutions, and bdurable Garage Flooring, three new chapters in the Leaf Home story.

Leaf Home Safety Solutions (LHSS) was born out of a simple idea — making homes safer and more comfortable. LHSS offers various products from walk-in tubs and stair lifts to walk-in showers, all designed to enhance accessibility and comfort, especially for seniors or those with mobility challenges. It’s about creating a haven where every corner of your home is designed with your well-being in mind while providing modern upgrades to match your personal tastes. 

On the other hand, Leaf Home Water Solutions (LHWS) is all about ensuring access to clean, safe water in your home. LHWS’s premium water filtration systems are designed to eliminate harmful contaminants, providing pure, great-tasting water straight from your tap. It’s a testament to our belief that every homeowner deserves the best, right down to the water they drink. 

In 2023, Leaf Home launched bdurable garage floor coating, a superior product paired with white glove service. This innovation transforms garages from neglected storage areas into versatile spaces for entertainment, work, and more. Our latest solution addresses common issues of unappealing, hard-to-clean floors prone to moisture damage, helping homeowners reclaim and reimagine their garages. 

These expansions were not random growth spurts, but strategic moves fueled by Leaf Home’s commitment to quality and technological advancements. By constantly investing in research and development, we’ve been able to introduce innovative products that truly make a difference in people’s lives. 

And it’s this relentless pursuit of excellence that has not only allowed us to grow beyond gutter protection but also earn recognition in the Inc. Best in Business List for 2023. It’s proof that success is inevitable when a company stays true to its purpose and continuously strives to innovate. 

A Values-Driven Approach to Inc. Best in Business

Leaf Home’s journey isn’t just about innovative home solutions. At its core, ours is a story of a company driven by a powerful mission and steadfast values. Our mission is simple yet profound —transforming home hassles, providing homeowners and their families safety, enjoyment, convenience, and peace of mind with innovative solutions. 

People First 

What sets Leaf Home apart is our people-first approach. Our team shows up every day with a shared goal of making homeownership easy, doing so with focus, empathy, and a growth mindset. We strive to provide customers peace of mind through trustworthy expertise, professional ease of installation, dependable service, and premium quality. 

Scalable Business Model 

Our scalable business model has been a critical factor in our ability to promptly identify, address, and adapt to the evolving needs of our customers. We achieve this by innovating and introducing new products and solutions while maintaining our commitment to delivering top-notch services to homeowners. 

Balancing purpose and profit has been instrumental in shaping Leaf Home’s business model and ranking on the Inc. Best in Business 2023 list. By focusing on providing high-quality services while nurturing a supportive environment for employees, we’ve created a sustainable model where everyone wins. 

Commitment to Veterans and Local Communities

Leaf Home’s ethos extends beyond just providing homeowners with excellent products. A significant part of our mission is dedicated to supporting military veterans, their spouses, and local communities. 

Supporting Veterans 

Leaf Home’s military veterans’ and spouses’ efforts have been recognized on a larger scale. Our dedication to this cause was crucial in our inclusion in the Inc. Best in Business List for 2023, highlighting our commitment to creating meaningful societal impact. 

Underlining this commitment is the Leaf Home Veteran Program, designed to provide career opportunities for veterans and their spouses. This initiative has profoundly impacted the transition from military to civilian life, offering jobs and fulfilling careers and mentorship programs. As a result, Leaf Home is a recommended employer to the veteran community. We carry the Patriot Employer Award, MOAA Award, and Congressional Recognition. 

Building a Community 

But our commitment doesn’t stop at supporting veterans. We are also deeply invested in uplifting our local communities. By providing accessible home solutions and creating employment opportunities, Leaf Home has become a valuable contributor to local economies, driving economic growth and building stronger communities.

In addition, we believe in giving back through charitable causes including our annual Toys for Tots drive and School Supply drives and providing employee In-Service Days. 

In essence, Leaf Home’s commitment to veterans and local communities demonstrates a company that is about more than profit. We’re about making a difference, creating opportunities, and fostering a sense of belonging. These values make us more than a home solutions provider — we’re a community builder, a supportive employer, and a true ally to those who’ve served our country. 

Leaf Home as a Top Employer 

Leaf Home and LeafFilter are leaders in the home solutions industry and highly respected employers. We’ve earned this reputation through our commitment to creating a positive work environment, offering competitive compensation, and providing attractive incentives. 

At Leaf Home, we understand that success is built on our team’s dedication and hard work. That’s why we offer competitive compensation packages that genuinely reflect each employee’s value to the company. In addition, we provide a range of incentives, from comprehensive health benefits to growth opportunities, ensuring our employees feel valued and appreciated. 

But what truly sets Leaf Home apart as an employer is our positive work environment. We are committed to fostering a culture of respect, inclusivity, and open communication. Our “people-first” approach is evident in how we support our employees’ professional growth and personal well-being. 

This positive company culture isn’t just corporate talk — it’s reflected in testimonials from employees themselves. Thanks to our employees and community, Leaf Home’s hard work and growth have been named to multiple industry-leading best place-to-work lists, including: 

  • Inc. 500 
  • Top Work Places 
  • Qualified Remodeler 
  • Great Place to Work 
  • Deloitte 

Leaf Home isn’t just a top employer because of our compensation and incentives. It’s our dedication to creating a positive, supportive work environment that truly sets us apart. 

Celebrating Leaf Home’s Success and Looking Ahead

In conclusion, Leaf Home’s journey from LeafFilter, a simple gutter protection company, to a recognized leader in home improvement is a testament to our unwavering commitment to quality and innovation.

Our values-driven approach, support for veterans and local communities, and status as a top employer have fueled our success and earned us a well-deserved spot on the Inc. Best in Business 2023 List. We are deeply grateful to Inc. for this honor and find it truly humbling to be named alongside such esteemed companies. 

As we look toward the future, there’s no doubt that Leaf Home will continue to set the standard for excellence in the home improvement industry. With our continued dedication to our mission and values, we will continue to transform homes, uplift communities, and pave the way for a better, more sustainable future. Here’s to the ongoing journey of Leaf Home — a journey marked by integrity, innovation, and, above all, a commitment to making a difference.